Affiliated Foods Midwest Cooperative 1st Tier Format Structure

The goal of our tiered format structure is to leverage the depth of the AFM name while enabling diversity of individual operators. This is based on the premise that the total volume and store count create efficiencies. We have three tiers for stores to fall under and each have their own set of criteria to meet. The top tier is AFM MarketPlace; it is the highest level tiered format with the most strict operations criteria. The AFM SuperMarket would be required to meet a core set of criteria as well as a set number of additional criteria. The middle tier is AFM HomeTown Market; it is a mid-level tiered format showing flexibility, yet setting forth operating standards. The AFM HomeTown Market would be required to meet a core set of criteria as well as a lesser set number of additional criteria than the AFM SuperMarket. The base tier is AFM Market; it offers the most flexibility, yet still sets forth operating standards. This tiered store is considered the base format, which would be required to adhere to the core criteria only.

Affiliated Foods Midwest is proud to be an IGA Licensed Distribution Center

IGA is the world's largest voluntary supermarket network, with aggregate worldwide retail sales of more than $21 Billon per year.

You will find the IGA red oval dotting the landscapes of small towns and bustling cities throughout the world. Since 1926, grocery shoppers have come to recognize IGA's familiar Red Oval as a universal sign of quality, value, and hometown hospitality.

As a member of the Affiliated Foods Midwest IGA program, you will have access to all of the programs and services offered through the IGA Advantage including the IGA -Coca-Cola Institute, 5-Star Store Assessment Program, National Marketing Events, Retail Store Formats, Exterior Sign Program, Affordable Healthcare just to mention a few.

While the IGA family may seem large, there is one mission: To champion the cause of the IGA retailers; to provide the vision, leadership and programs required to serve the interest of its licensees; and to expand the scope and quality of the IGA system worldwide.

THE ADVANTAGE
World Class Image Exclusive Products Distinction in a Competitive Market Established Banners Brand Marketing Events Red Oval Family Partners Access to Affordable Healthcare Retail Store Formats Hometown Proud Position Statement 5-Star Retail Store Assessment Program Employee Service Awards Program Retail Store Web Site	Global Summit – Awards & Recognition Convention IGA Web Site & Alliance Site (www.iga.com) Exterior Sign Program Connections With People You Trust Weekly IGA Ad Program Free Radio Spots Free TV Spots National Retailer Advisory Board (NRAB) Monthly Grocergram Magazine IGA Coca-Cola Institute On-Line Training Manuals Certification Programs Consumer On-Line Training Supermarket Management Class