Your
Store Brand
is one of the
most important
areas within
merchandising
that enables
you to differentiate
yourself from
competition,
as well as drive
incremental
store profitability.
AFM offers two
successful first
tier Store Brands
programs, Topco®/Shurfine® and
IGA®.
Additionally,
AFM offers a
second tier
Valu Time® program,
and a premium
Dining In™ Meal
Solution program.
|
The
Topco/Shurfine Advantage
Affiliated
leverages economic advantage
on store brands by procuring
collectively through the Topco
organization. Through this
organization, Affiliated, along
with other members such as
Schnuck Markets, Hy-Vee, Giant
Eagle, Fresh Brands and other
Members consolidate purchasing
power to procure goods as the
second largest company in the
industry.
The
Topco relationship allows Affiliated
to retain local market expertise,
yet maintain the advantage
of procuring on a national
level with high-volume negotiating
power. Components such as packaging,
design, label management, quality
assurance and effective promotional
spending are all guided by
Topco’s
expertise and depth. |
IGA
website |
The
IGA® Advantage
Affiliated
Foods Midwest is proud to be
an IGA Licensed Distribution
Center
IGA
is the world's largest voluntary
supermarket network, with aggregate
worldwide retail sales of more
than $21 Billion per year
You
will find the IGA red oval
dotting the landscapes of small
towns and bustling cities throughout
the world. Since 1926, grocery
shoppers have come to recognize
IGA's familiar Red Oval as
a universal sign of quality,
value, and hometown hospitality.
As
a member of the Affiliated
Foods Midwest IGA program,
you will have access to all
of the programs and services
offered through the IGA Advantage
including the IGA-Coca-Cola
Institute, 5-Star Store Assessment
Program, National Marketing
Events, Retail Store Formats,
Exterior Sign Program, Affordable
Healthcare just to mention
a few.
While
the IGA family may seem large,
there is one mission: "To
champion the cause of the IGA
retailers; to provide the vision,
leadership and programs required
to serve the interest of its
licensees; and to expand the
scope and quality of the IGA
system worldwide." |
World
Class
Image
Exclusive
Products
Distinction
in
a
Competitive
Market
Established
Banners
Brand
Marketing
Events
Red
Oval
Family
Partners
Access
to
Affordable
Healthcare
Retail
Store
Formats
“Hometown
Proud” Position
Statement
5-Star
Retail
Store
Assessment
Program.
Including
IWR
Employee
Service
Awards
Program
Retail
Store
Web
Site
IGA Branded
Visa Gift
Cards
IGA Branded
Reloadable
Visa Debit
Cards
|
Global
Summit – Awards & Recognition
Convention
IGA
Web
Site & Alliance
Site: www.iga.com
Exterior
Sign
Program
Connections
With
People
You
Trust
Weekly
IGA
Ad
Program
Free
Radio
Spots
Free
TV
Spots
National
Retailer
Advisory
Board
(NRAB)
IGA
Independent
View – Daily
News
Quarterly
Grocergram
Magazine
IGA
Coca-Cola
Institute
- On-Line
Training
Manuals
- Certification
Programs
- Consumer
On-Line
Training
- Supermarket
Management
Class
|
 |
 Return
to A Natural
Way of
Living
Affiliated
Foods Midwest is
committed
to giving
your flavorful,
smart organic
choices
for your
family.
Nothing
says organic
like Full
Circle. We're
so pleased
to be able
to bring
these quality
selections
to your
table.
Full Circle
creates
their delicious
choices
with no
preservatives
or additives
that mask
the natural
flavors
found in
nature.
FullCircleQUALITY
This brand is
unconditionally
guaranteed
to your
complete
satisfaction.
It delivers
great taste
100% natural
and organic
products
a healthful
eating
experience
for the
family.
FullCircleHEALTHFULNESS
This brand supports
organic
farming
which uses
sustainable
farming
methods
without
chemical
pesticides
and fertilizers.
This results
in foods
that are
free from
additives
and residual
chemicals.
FullCircleTASTE
Natural and
organic
foods not
only taste
as good
as conventional
foods,
but they
often taste
better
because
you can
enjoy the
natural
goodness.
FullCircleVARIETY
Products from
many categories
carry the
Full Circle
label and
are found
right beside
similar
national
brand items.
Look for
the bright,
colorful
label on
a variety
of products
throughout
the store.
FullCirclePRICES
All products
are affordably
priced
and equivalent
to mainstream
national
brand products
to give
consumers
a fair
value.
FullCircleSATISFACTION
Every product
is of the
highest
quality
possible
and meets
the most
rigorous
standards
in the
natural
and organic
food industry. |
